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CMD Sport interview to our CEO, Juan Pedro Alonso

Interview with the sports magazine CMB Sport to Nexa Smarttone’s CEO. Discover the main characteristics of the revolutionary Nexa Stations Concept.

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Are suppliers a source of competitive advantage in gyms?

We define competitive advantage as having some kind of asset that the competition does not have or uses to a lesser extent, which is capable of generating higher profit in a sustained manner over time.

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Marketing for gyms: customer experience with fitness equipment.

Competition creates the need to be different, a challenge to retain customers that entails managing what is known as customer experience.

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Smarttone launches Nexa, the first multipower machine with automatic loading of weights in the world

Smarttone, a company specialised in designing and manufacturing smart fitness machines, is at the head of this project.

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Gym equipment can also be smart

We have tried the first multipower machine with automatic loading of weights. It makes you tired just like conventional machines. There is no magic. Yet it promises training efficiency that can be higher than 30%.

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